#000493
Music 3.0: A Survival Guide for Making Music in the Internet Age
Bobby Owsinski
A shrewd field guide to making a living in music after the internet upended everything. Bobby Owsinski — a producer-engineer turned best-selling author — frames the industry's history in versions, from the old label-controlled world to the direct-to-fan age he calls 3.0, then offers practical guidance on marketing, distribution, monetization, and branding for that new terrain, with interviews supplying real-world perspective. The named platforms and tactics date fast (he has issued updated editions and a follow-up, Music 4.0), so read the specifics as of-their-moment. But the book's central insight — that power has shifted from institutions toward artists who own their relationship with an audience — has only grown more true. A clear-eyed orientation for any musician trying to navigate the business themselves.
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The author
Bobby Owsinski is an American producer, engineer and educator who has become one of the best-selling authors in the music-recording and music-business fields, with more than a dozen books used in college programs. His Mixing Engineer's Handbook is a studio standard; the Music 3.0 series turns his attention to the business.
The book
Music 3.0 frames the music industry's history in versions — from the label-controlled era to the direct-to-fan internet age it calls 3.0 — and offers practical guidance on marketing, distribution, monetization and branding for that new environment, including how to use social platforms. Interviews with industry figures supply real-world perspective.
How it has aged
The named tools and tactics date quickly, and Owsinski has issued updated editions (and a follow-up, Music 4.0) to keep pace. But the book's central insight — that power has shifted from institutions toward artists who own their audience relationships — has proven durable and, if anything, more true.
For more context
Owsinski's later Music 4.0 continues the argument, and his Social Media Promotion for Musicians drills into the marketing side.
Sources
- Type
- Book
- Author / Maker
- Bobby Owsinski
- ISBN
- None
- Shelf
- Music
- Location
- Colorado